The Town America Already Knew
Edam is a small town in North Holland, about twenty kilometers northeast of Amsterdam, situated on the former Zuiderzee. For most of its history it was a market town — canals, a weigh house, a cheese market where farmers brought their round, red-waxed wheels from the polders every Friday. By the time Holland America Line named one of its ships after Edam in the 1880s, the town's cheese was already internationally famous. In America, "Edam" meant a red ball of Dutch cheese long before it meant anything else.
This was, in its way, a useful marketing fact. Dutch immigrants arriving in New York on a ship called the Edam were arriving on a ship named after something Americans recognized. The distance between Rotterdam and New York was already enormous in the 1880s — in time, in cost, in cultural gap. A familiar name was a small comfort.
The SS Edam was one of the fleet of small iron steamships that Holland America operated on the Rotterdam-New York route during the expansion years of the 1880s. She carried emigrants and cargo and did the steady, unglamorous work that built the line into what it became. She was not remembered for any single dramatic event. She was remembered, if at all, as the ship named after the cheese. That is its own kind of legacy — the ship whose name everybody knew, even if they didn't know the ship.
— In the Wake editorial