Effective Date: January 15, 2025
Last Updated: January 15, 2025
In the Wake ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website cruisinginthewake.com (the "Site").
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.
1. Information We Collect
Information Automatically Collected
When you visit our Site, we automatically collect certain information about your device, including:
- Usage Data: Pages visited, time spent on pages, links clicked, and other diagnostic data
- Device Information: Browser type, operating system, device type, and screen resolution
- IP Address: Your IP address (anonymized in compliance with GDPR)
- Cookies: Small data files stored on your device (see Cookies section below)
Information You Provide
We do not currently collect personal information directly from users. Our Site is primarily informational and does not require registration or account creation. However, in the future, we may collect:
- Email addresses if you subscribe to our newsletter
- Comments or feedback if you contact us
- Any information you voluntarily provide through contact forms
2. How We Use Your Information
We use the information we collect for the following purposes:
- Analytics: To understand how visitors use our Site and improve user experience
- Performance: To monitor and analyze Site performance and technical issues
- Content Improvement: To determine which content is most valuable to our visitors
- Compliance: To comply with legal obligations and enforce our Terms of Service
3. Third-Party Services
We use the following third-party services that may collect information about you:
Google Analytics
We use Google Analytics to track and report website traffic. Google Analytics uses cookies to collect standard internet log information and visitor behavior patterns.
- IP Anonymization: We have enabled IP anonymization (anonymizeIp) to comply with GDPR requirements
- Data Collected: Pages visited, session duration, bounce rate, geographic location (country/region level)
- Data Retention: Google Analytics data is retained for 26 months
- Opt-Out: You can opt out using the Google Analytics Opt-Out Browser Add-on
Umami Analytics
We use Umami as a privacy-focused alternative analytics solution:
- Privacy-First: Umami does not use cookies and does not track personally identifiable information
- Data Collected: Page views, referrers, and basic device information (anonymized)
- GDPR Compliant: No personal data is collected or stored
4. Cookies
We use cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us:
- Remember your preferences (such as language settings)
- Understand how you use our Site
- Improve Site functionality and performance
Types of Cookies We Use
- Essential Cookies: Required for basic Site functionality
- Analytics Cookies: Help us understand visitor behavior (Google Analytics, Umami)
- Preference Cookies: Remember your settings and preferences
Cookie Control
You can control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies
- Clear cookies when you close your browser
Note that disabling cookies may impact Site functionality and your user experience.
5. Your Data Protection Rights (GDPR)
If you are a resident of the European Economic Area (EEA), you have the following data protection rights:
- Right to Access: You can request copies of your personal data
- Right to Rectification: You can request correction of inaccurate or incomplete data
- Right to Erasure: You can request deletion of your personal data
- Right to Restrict Processing: You can request restriction of processing your data
- Right to Data Portability: You can request transfer of your data to another organization
- Right to Object: You can object to our processing of your data
- Right to Withdraw Consent: You can withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, please contact us using the information provided in Section 10.
6. California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You can request disclosure of the personal information we collect, use, and disclose
- Right to Delete: You can request deletion of your personal information
- Right to Opt-Out: You can opt out of the sale of personal information (note: we do not sell personal information)
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal data, including:
- HTTPS encryption for all Site traffic
- Secure hosting infrastructure
- Regular security updates and monitoring
- Limited access to personal data
- Anonymization of IP addresses in analytics
However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy:
- Analytics Data: Retained for 26 months (Google Analytics) or until manually deleted (Umami)
- Website Logs: Retained for 90 days for security and troubleshooting purposes
- User Requests: If you contact us, we retain your communication for as long as necessary to respond and maintain records
9. Children's Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we may have collected information about a child, please contact us immediately.
10. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:
In the Wake
Website: cruisinginthewake.com/about-us.html
For privacy-related inquiries, please use the contact information provided on our About Us page.
11. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:
- Updating the "Last Updated" date at the top of this policy
- Posting a notice on our homepage (for significant changes)
We encourage you to review this privacy policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
12. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.
We ensure that such transfers are conducted in accordance with applicable data protection laws and that appropriate safeguards are in place to protect your personal data.
This privacy policy was created to be transparent about our data practices and to comply with GDPR, CCPA, and other applicable privacy regulations. We are committed to protecting your privacy and handling your data responsibly.