The Peat Town
Veendam is a town in the province of Groningen, in the northeastern Netherlands — flat country, far from the coast, built on a canal system that was dug in the 17th century specifically to transport peat from the bogs to the rest of Europe. The name means Peat Dam. It is not a romantic name by most standards, but it is an honest one: the town existed because the peat existed, and the peat was worth money because half of Northern Europe used it for fuel. Veendam grew, prospered, and eventually found itself on the roster of Dutch place names that Holland America Line considered worth carrying across the Atlantic.
The first Veendam was one of the ships in HAL's expanding fleet of the late 19th and early 20th centuries. She carried the name that would eventually pass through four ships, the last of which — the S-class MS Veendam — sailed until 2020. That four-generation span covers a century of Dutch-American maritime history, from the era of iron steam ships and immigrant crossings to the era of air conditioning and Indonesian buffets and Alaska glaciers. The first Veendam could not have imagined the fourth. But she established the name.
The peat bogs of Groningen are mostly drained now — turned into farmland or nature reserves, the old extraction economy long replaced by other things. Veendam is still there. The name still carries the word for peat, even though the peat is gone. Names outlast what they're named for. That is especially true on ships.
— In the Wake editorial